MwareTV is a software company offering a turnkey, cloud-based TV platform. It provides a unified, simple to use middleware solution for all video services, including live streaming, catch-up TV, cloud PVR, movies, series, and audio services like music and podcasts. Soon it will also support games as well. The TV Management System (TVMS) can be described as a cloud-based enterprise resource planning (ERP) system for media-based services and includes modules to manage the content, the products and the subscribers. It incorporates a WYSIWYG App Builder and an OTT optimized billing system with integrated shopping cart and payment gateways.