Founded in 2012, nxtedition revolutionised video production in the broadcasting industry. It virtualised microservices to simplify the broadcast process and replace legacy systems. By using web technologies, nxtedition created virtual instances of appliance products like prompters, automation, and graphics systems. This approach eliminates complexity, reduces costs, and allows for easier integration. Their consolidated system enables planning, writing, editing, playback, and archiving of productions, with a focus on storytelling rather than the underlying technology.